CPG Analytics Platform

Powerful and cost effective solution for manufacturers to draw consumer insights, manage trade spend, promotions and category management.

 

   
 
Consumer Insights
  • Shopper Segmentation
  • Clustering/Classification
  • Marketing Mix Modeling
  • Campaign Management
 
   
 
   
 
Category Management
  • Category Management
  • Product Mix Optimization
  • Product Introductions
  • Experimentation
  • Replenishment
 
   
 
   
 
Pricing and Trade Optimization
  • Markdown Optimization
  • Trade Pricing Optimization
  • Contract Pricing Optimization
 
   
 
 

 

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